JenDore Completes 2025 ALIGN: Small Business Series | Norfolk State University
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We’re thrilled to announce that JenDore founder Jenna Green has officially completed the 2025 ALIGN: Small Business Series, a powerful 8-week program designed to equip entrepreneurs with the tools, strategies, and mindset to grow and thrive.
This transformative program was hosted in collaboration with Norfolk State University (NSU) Innovation Center, Selden Market, and the Small Business Development Center (SBDC)—all working together to uplift and support small businesses in Norfolk and across Hampton Roads.
What ALIGN Is All About
The ALIGN: Small Business Series is more than a certificate—it’s a launchpad. Over the course of eight weeks, entrepreneurs participated in hands-on workshops, business planning sessions, and deep-dive discussions on marketing, operations, customer experience, and leadership.
From branding and budgeting to innovation and community building, the series is tailored for visionary business owners ready to take their business to the next level.
Why It Matters to Us
For JenDore, being part of the 2025 ALIGN cohort wasn’t just a milestone—it was a mindset shift. We’re proud to be a SWaM-certified, woman- and minority-owned business based in Norfolk, VA, and this program helped us sharpen our focus, elevate our offerings, and strengthen our mission.
We left the program with:
- New tools to grow both online and in-store
- Valuable community partnerships
- Clarity on how to scale sustainably
- A renewed sense of purpose and creativity
- Thank You to the ALIGN Team 💚
We’re deeply grateful to Norfolk State University Innovation Center, Selden Market, and SBDC for creating this opportunity and believing in local entrepreneurs. Your guidance, encouragement, and investment in small businesses like ours make a real difference.
To our customers and community: thanks for growing with us. This is just one more step in a journey we’re proud to take with you by our side.
—Team JenDore